Monday, March 1, 2010
This is a difficult concept for most people who sell products online to wrap their minds around. First off, you want to give away as much stuff as you can for free without reducing the value of your online product. What's more, you want the free stuff to boost the confidence of the person with regards to buying your primary product. How do you do this you ask? Well you want to develop free materials that are 'stand alone' and capable of providing a small measure of success to the person who uses it, just enough to make them wonder how great the real thing must be. You DO NOT want to tease someone with useless information or give them free advertisements with no real knowledge behind them. This will turn them away from your product and make them believe it has no real value either!
Labels: Bum Marketing Tips