Online Marketing - The Reverse of Real World Advertising

Whenever new members to the internet marketing community appear you can always see them making the same mistakes over and over again. One of these common but not well known mistakes is the idea of saving your best content for your premium products. Now obviously you will want to save some information for those that are willing to pay you money, but you should always be willing to put large chunks of extremely valuable information out there for free. Why? Because people surfing the internet are always looking for free information, and unless your free information is better than what they can already access, not many people are going to buy your product that costs money after reading your free information.

What you decide to put out there for free has to be enticing, valuable, instantly usable and leave the browsing internet user hungry for more. The information has to be good enough to make them think of it as more valuable than the other free information they've seen so far in their searching endeavors for whatever topic they are researching. Often times newer members of the internet marketing community will promise the best information behind an expensive curtain and not many people are going to be willing to risk their finances (even with refund guarantees) on information that is promised to them. If you instead offer some of your best information and then sell a decent amount of equally valuable data then your sales will increase substantially and your refund rate will go down as well.

You see perception is reality in the marketing world and you also need to deliver on the expectations of your clientele. The only way to do this is to deliver during the sales pitch with the same level of valuable information as you do after the sale. What I've done with this article is practice exactly what I preach, by giving you valuable information and pitching my product: Successful Blogging Story which also contains scores of useful tips that are just as important as this post.

Giving Stuff Away for Free

This is a difficult concept for most people who sell products online to wrap their minds around. First off, you want to give away as much stuff as you can for free without reducing the value of your online product. What's more, you want the free stuff to boost the confidence of the person with regards to buying your primary product. How do you do this you ask? Well you want to develop free materials that are 'stand alone' and capable of providing a small measure of success to the person who uses it, just enough to make them wonder how great the real thing must be. You DO NOT want to tease someone with useless information or give them free advertisements with no real knowledge behind them. This will turn them away from your product and make them believe it has no real value either!

Simple Sales Funnel

Here is an example of a simple sales funnel you can follow when selling your clickbank products:

1. User finds your sales page thanks to an article you wrote that they found on google.
2. User opts to give you their email address in exchange for a free product you are giving away.
3. User receives several emails and eventually is given a link to your main product's sales page.
4. User clicks to buy your product.
5. You offer an additional product during the purchasing procedure. Call it Step 1 to X for purchase.
6. User purchases additional material.
7. After purchases are made, direct the user to a social media site which they can use for free for a month but will have to pay to continue using.

There is a simple sales funnel that will generate real income for you that can last a very long time.

Importance of Links Inside Articles

Whenever you write for your blog, website, etc. you should include links somewhere in the article to another page or site that you own. The reason for this is that there are thousands of automaticly generated websites indexed by google who steal content from other sites. These websites are often run by robots so the robot will just take the contents of your article and throw it on the front page of its site. By having a link you will get a backlink to that page eventhough the robot had no intention of siting its source.



When writing the backlink, be sure to give it some good SEO quality, so add alt text, use text instead of the link's url, etc. If your site starts to grow and other people look for content to write about, there is a good chance that they will steal your content and paste it on their own site. Even if your content is very old it can still be found and ripped, so always try to leave atleast one link in your articles to another part of your site, blog, forum, other articles, etc.

Spelling Things Wrogn

Spelling words incorrectly has been a trick used by marketing gurus for years. With the advent of the google built in spell checker this practice has slowly been diminishing in effectiveness. Certain words, however, are spelled incorrectly by the public: Cell Phones or Cellphones? And then there are different languages such as british english: Color or Colour? By writing articles which associate themselves with the less common spelling you essentially are creating a niche with a topic which could be very difficult to enter in under normal circumstances.

The weight loss niche is a very difficult area to get in the top 10 on a google results page. However, by spelling the word weight as weigth I managed to get #2 on google with one of my key phrases in the weight loss category. This of course was dependent on the user typing the word weight incorrectly.

If you are trying to figure out the best way to mispell a word, aim for letters which are on opposite sides of the keyboard. This way the user has a better chance of hitting the wrong sequence of keys because they need to coordinate both hands at once and this is why many people will accidentally reverse letters that fall opposite of each other on the keyboard. Probably the most mispelled word in the english language online is "teh." See how the t is on the left hand, h is on the right and e is on the left again?

Another neat trick is reversing keys on the keyboard. For instance, you could type k instead of d in a word. Your goal here is obviously to catch someone not paying attention and lazily typing in the word.

Affiliate Options - What price to pick?

Does price determine which affiliate you choose? If you do a good job researching affiliate products and speaking with the authors/creators of said projects then figuring out the right one will be based on quality, not price.

So what if the 'learn to speak spanish' booklet is $66, if it's a quality product then it's better to sell that book than a spanish cheat sheet worth $4.

Keep this in mind when looking for affiliate products on your site and be sure to never assume that the first one you see is the best one available.

The Importance of Moving Adsense Ads Around - Avoid Ad Blindness

There are several areas of your website which are considered 'hot spots' for advertisements such as affiliate programs or google adsense. These spots include the top left of your site, just under your title, the left hand side of your page, and between posts. Unfortuneately, users frequently develop ad blindless when viewing a website: they learn to ignore your ads because they know the location has no relevant information to them.

How to you avoid ad blindness? Move your ads around! That's right, change it up a bit and watch the increase in hits that you get on your google adsense or other ads. You should notice a sudden spike from users who normally would not view your ads but now are taking a glance at them since they are in a new location.

This has worked like a charm on my websites and I tend to do this about once a month to avoid causing a headache for my more frequent users.

How can Ehow.com make you money?

EHow is my favorite free article site currently because not only does it drive traffic to my website, but it also allows me to make a small amount of money on the side! That's right, if someone clicks an ad on their site while he/she is viewing your article then you get a small payment in return. The very first day I tried Ehow I was making money from articles and I know that anyone can repeat my success.

So how do you write on ehow? It's simple, first you make an account like any free article site. Next, you write a title, keywords, and introduction to your ehow article, as well as a difficulty for repeating whatever it is you are going to instruct someone on how to do. You see, ehow is about lists, and after you finish writing the beginning of your article you then have to write a detailed to-do list for your reader to accomplish whatever task you are discussing. After this list is done you can then add links in a resource box at the bottom.

Other custom features include adding images, videos, and what stuff the reader needs before they start.

This site rules! Go check out Ehow.com and start writing some to-do list articles.

Create Unique Articles for your Bum Marketing Business

One of the misconceptions about bum marketing is that you need to take posts from your blog and just paste them into as many free article sites as possible. This couldn't be further from the truth! What you need to do is write an article on your blog and then write ABOUT that article with unique articles then placed on the free article site. It is far better to write new, uncopied information on each free article site than to just copy and paste. Google is pretty smart and it will pick up what you're doing thus hurting your search results in the long run.

Think of it as an excercise in your writing prowress. Can you write about something till there's nothing left to be said? Then you can probably compose articles about a subject for your blog or website and then write more on articles, perhaps with catch phrases at the end like: "Learn more at my blog with this post" or "There's much more information pertaining to this article here."

So next time you read an article or blogpost telling you to just copy and paste information onto free article sites... order them to come here and read this post!

If you are interested in getting a book on article marketing then please check out Mass Article Control.

10 Ways to Market Your Affiliate Products

Use the following sites or methods to provide information for prospective buyers and better sell your affiliate products.

1. Create a Blog on http://blogspot.com/
2. Create articles on http://ezinearticles.com/
3. Use http://www.articlesbase.com/ to create articles that help bolster the SEO of your other websites. This site does not allow direct hoplinks so you will need to get creative and make your own webpages which redirect users to where you actually want them to go.
4. Submit articles on http://www.articlecircle.com/
5. Submit articles on http://www.amazines.com/
6. Post on forums related to your niche and leave a link to your hop linked product in your signature. Be sure to create a name for yourself as a helpful member of the community.
7. Use http://twitter.com/ to advertise your websites and leave links to hoplinked products in your tweets every once in a while.
8. Use http://youtube.com/ to create a video on your niche and leave a hoplink in the sidebar to the product.
9. Use http://facebook.com/ to advertise your websites and leave links to your hoplinked products.
10. Never ever stop writing. If you want to influence people to buy your products then you will need to become a stellar writer. The keyboard is your greatest tool in Bum Marketing arsenal.